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Online Customer Lifecycle

The Online Customer Lifecycle

If there were a way of thinking about your website that would make it possible to literally guide your visitors into making a purchase and becoming customers, how would you know? Understand where in the Online Customer Lifecycle your customers are at any point in time and you will.

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From Prospect to Customer: Your Lead Lifecycle Path

In business-to-business (B2B) marketing, publicity and sales, you need to consider a very important point. Before a customer even has contact with the salesperson, 70% of the buying experience has been completed.

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