Mobile Landing Pages: How To Keep Your Audience Engaged

4 Tips To Enhance Your Mobile Landing Pages

The goal is to make sure that no matter what your audience is doing, they love using your site on mobile! Everyone knows that landing pages require a bit of finesse. They're the hook at the end of the lure: the pit underneath the covering of leaves, waiting for your customers to fall in. If you haven't made the hook sharp enough, dug the pit deep enough, those tasty little sales will get away. But heck, it's hard to not make crappy mobile landing pages, right?

Most companies have perfected the art of landing pages for desktop users. After all, these pages are a bit of an extension of your overall sales campaign. It's usually a case of matching the landing page content to wherever the visitor is landing from, be it a PPC ad or an organic search. Tailor the content to fit the visitor's needs and you're set.

Not so with mobile landing pages. These are an entirely different animal. Instead of working with a fishing line or a pit trap, you're using a hair-trigger mousetrap. Setting it up can be very, very tricky. Here are our 4 tips to make setting up your mobile landing page a bit easier:

1. Acknowledge that you don't have much room

The main mistake most companies make when planning their mobile landing pages is trying to squeeze in as much information as they can, fighting against the fact that they don't have desktop-levels of room. Mobile screens are small. There's just no changing that fact. Acknowledge that you have around 100 words to work with and be comfortable.

2. Become a time machine.

People got really impatient with loading times on their desktop machines. Guess what? They're even more impatient with their mobile devices. People using mobiles are doing three or four things at once – writing something into their schedule, walking, chatting to friends and negotiating obstacles. If your page takes more than a second to load, you've lost their attention.

3. Use your space wisely

So, you know you don't have much room, but are you actually using it to best effect? Your instinct might be telling you that with so little room you've only got space for one of the messages you had on your site's desktop version, probably about three sentences about your main proposition. Your instinct is wrong. You can use all sorts of little tricks, such as bullet points and cutting out adjectives, to say the same thing in a smaller amount of space.

4. Be willing to sacrifice some space

Again, this might be going against your instinct, but the best kind of mobile landing page is a sparse one. More room around the words you do have on the page means improved legibility. Be sure to space your hyperlinks well apart, too, or risk losing Google's mobile-friendly tag.

Crafting a good landing page for mobile is about as easy as advertising via a Tweet. At the same time, mobile landing pages have a certain immediacy to them that desktop pages didn't have. The smaller space can mean more impact, if you use it wisely. It's worth testing a few ideas out to see which ones work well for your audience.