Posted by IN Acquisition, Articles, Digital Marketing

Increase Blog Traffic with Social Media Superpowers

19 October 2015
Increase Blog Traffic With Social Media Super Powers Feature Image

Using your social media superpowers:
Give your blog the boost it needs

You might have the ins and outs of social media down pat, but are you using your skills to best effect? Being a superstar on Twitter or LinkedIn is great, but if you can't put those powers to use for your hub on the net – your own website – then a lot of your energy is likely being wasted.

There are a lot of internet strategies that don't involve a website as a central hub. However, for the majority of businesses, the success of the company website is central to the digital success of the business. If social media isn't drawing attention to your site, usually via your blog updates, then you're not going to get anywhere.

Social media, meet blog. Blog, meet social media...

Social media is a fantastic way to increase blog traffic thus increasing your website's overall traffic. Every blog post should be advertised via your social media pathways, and several angles should be explored.

Many companies are already using social media for blog updates, but they're not doing it effectively. Don't just post 'new blog post available': try to lure the reader in.

Tips and tricks to grow blog reader numbers

Ego bait

Social media is all about networking, and networking is all about names. Does your blog post mention any people, places, events or companies? Use these in your social media updates to promote the post. These mentions act as little lures that will entice the named entities to promote your post for you.

Link bait

If there's one thing that all social media platforms go wild for, it's an infographic. Pictures work really well on social media because they convey complex information in a single glance – much more effectively than words can ever do.

Follower bait

Don't think your followers are enough to get your blog much attention? Ride on someone else's coat tails by composing a blog post in reply to one of theirs. This effectively pairs you up with the other person, and can open up your post to all of the other person's followers.

Tweet bait

A classic way of getting attention on Twitter is to retweet something someone else says. By retweeting any comment related to your blog post, you're doubling the attention the post is getting.

Stealing other people's fish

Who says you have to undertake all the effort yourself? It's possible to appropriate the attention someone else is getting on social media and direct it toward your own blog or post. Take a look at the things other people are posting, and if they're vaguely related to your latest blog post, work up a comment that will allow you to casually drop in a link to your blog.

Getting attention for your blog on social media is all about playing the social media game wisely. Take what you're already doing, and build it into your strategy for your blog posts. If you want to increase your blog traffic, the difference a little social media attention can make is enormous. Although the tricks are widely known, you can also optimise your social media for SEO. Just make sure you use social to be found!