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Customise Closed Loop Marketing to YOUR Business

Custom Closed Loop Marketing

Regardless of what type of system you’re investing in, you need to know where to start when you do tailor it to your company.

Most companies make the mistake of running the system, then trying to make adjustments retrospectively. This is less than ideal.

A much better way would be to line everything up, just as you want it, before you start.

In this article we’ll give you a short list of things to think about when setting up your closed loop marketing program.

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The Biggest Threat to IT Security

Biggest Threat to IT security

It seems the more technologically advanced our civilisation gets, the more vulnerabilities flourish.

That’s certainly been the moral of the last year or so in IT circles.

With major corporations and government agencies still reeling from massive hacks, it makes sense that most companies are looking to cybersecurity.

And the more they look, the more they find one yawning chasm of vulnerability: their staff.

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White Hat Link Building Techniques To Boost SEO

White hat link building for seo

At first view, it may seem there’s just nothing new in the world of link-building with many people using the same old techniques. Does that mean link building’s dead?

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Mobile Landing Pages: How To Keep Your Audience Engaged

Frog on Mobile - Mobile Landing Pages How to Keep Engaged

Most companies have perfected the art of landing pages for desktop users. After all, these pages are a bit of an extension of your overall sales campaign. It’s usually a case of matching the landing page content to wherever the visitor is landing from, be it a PPC ad or an organic search. Tailor the content to fit the visitor’s needs and you’re set. Not so with mobile landing pages.

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Awesome Tech of Today (not the Future)

Lexus_Hoverboard_mockup_at_IAA_Frankfurt_2015_IMG_9297

Back To The Future Was Wrong, But the Future (today) is Ohh So Right! Just about a month after Back To The Future Day (October 21, 2015) we want to reflect on the things that the movie got wrong, but science has gotten so right. The song ‘Dear Science‘ by […]

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Link Building Begins with Real Connections

Link Building - Real Connections

SEO experts advise readers to seek out directories, look at blogs in their industries, and generally try to make up huge lists of links that they should hunt as prey for Google’s gaping maw. Very few get down to what really good link building consists of…

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3 Questions to Help Your SEO Link Building Strategy

SEO Link Building

Link building these days is a far from simple thing. Not only do links have to be plentiful, they have to be relevant, reliable, work well with the content of your page, and be generally as impressive as you can make them.

These kinds of links don’t just flock to your site – you have to spend time hunting each one of them down. It’s hours of work.

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How to Deal With A Bad Review

How To Deal With a Bad Review

So, you’ve just got a bad review. Or perhaps you’ve had a couple accumulating. It’s time you dealt with them, don’t you think? But how? The dilemma online is always that by responding to bad reviews, you could just be calling attention to them. On the other hand, if you fail to respond to the review, any customer who sees it will be seeing unfiltered negativity. We’ve laid out a 4 Step Process to responding to bad review. Read more…

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3 SEO Tips for eCommerce Sites

SEO tips for eCommerce

How to Optimise SEO for More eCommerce Sales Advising on how to get an eCommerce site to make sales should be easy. The whole point of an eCommerce site is to sell, surely? Well… from what you can see on thousands of eCommerce sites, it’s not. ECommerce SEO should be […]

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5 Reasons You Should Pursue Local SEO

Love Local SEO - google local map

Local SEO has always been the little brother of optimisation. Companies have always concentrated on generalised optimisation first, thinking about the local elements as a kind of afterthought, if at all. For some companies, though, failing to concentrate on local SEO can threaten a whole marketing campaign.

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