Articles
Become a Content Mastermind Using Data
Posted 20 January 2016 by Conversion Leadership IN Acquisition, Digital Marketing / 0 responses
Mining the deep, dark secrets of your customers: Create Great Content Using Data
Deep within the bowels of every company exists an unknown content mastermind. They don’t know it yet. Their superpowers have yet to be unleashed. Unleashed, that is, until the one day they look at the data at their fingertips and realise, ‘I can take over the WORLD!’ (Insert evil laugh here)…Or at least the world of online content planning. Who are we talking about here?
Why Long Tail Keywords Matter in SEO
Posted 18 January 2016 by Conversion Leadership IN Acquisition, Digital Marketing, StellaSEO™ / 0 responses
Why you should be concentrating on a longer tail keyword strategy
The time for singular keywords is over. People are getting more and more specific with their searches over time, and they’re not afraid to use more words to do it. Short tail is a dead end as far as getting traffic from the SERPs simply because of the amount of big businesses monopolising the SERPs . Long tail is the way to go if you want to get an advantage.
3 Tips For Integrating Customer Data Systems
Posted 13 January 2016 by Conversion Leadership IN Activation, Articles / 0 responses
Making the most of your data: What to do when integrating customer data systems
Customer data systems have become a valuable commodity. With so much software allowing so many customer activities to be tracked, it’s unwise of any company to just throw customer data away. However, not every company already has the systems in place to analyse data from multiple sources. When this is so, customer data systems integration has to be done.
CRM Software Options – Good or Evil?
Posted 13 January 2016 by Conversion Leadership IN Articles / 0 responses
Are CRM software options and features a good thing or a bad thing? Find out how your decision-making process can being undoing all your good intent and actually placing your CRM project at risk.
5 Conversion Centered Design FAQs Answered
Posted 11 January 2016 by Conversion Leadership IN Activation, CRO, Digital Marketing, Optimisation / 0 responses
Conversion Centered Design: 5 questions answered Conversion centered design is often associated with the exclusive domain of online retailers. The truth is, any business expecting results from their online efforts can (and should) be looking for conversions. Whether it’s a contact request. A whitepaper download. A newsletter signup. Each is […]
Wine Brand Image: What About the Label?
Posted 11 January 2016 by Conversion Leadership IN Acquisition, Digital Marketing, Wine Marketing / 0 responses
Vineyard celebrity makeovers: When is it time to give your wine a facelift? Everyone needs a little makeover now and again. For your wine label, it might be sooner rather than later. A lot of thought goes into the design of wine bottles and labels, and so it’s understandable when […]
Digital Marketing For Wineries: Wonderful Website Design
Posted 5 January 2016 by Conversion Leadership IN Articles, Retention / 0 responses
Getting the wine flowing: How to keep punters on your website Regardless of the kind of operation you run, your wine website is going to hold an important place in your digital marketing plan. You might rely on it for support in getting people to your cellar door, convincing distributors to […]
Conduct Your Own SEO Audit: Part 2
Posted 29 December 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, StellaSEO™ / 0 responses
Conduct A Basic SEO Audit: Off Site SEO In our conduct your own SEO audit part 1 you learnt about on site SEO. In part two we’ll talk about Off site SEO. SEO audits are a good way to start your optimisation plan. Once you’ve looked into the things that your […]
Conduct Your Own SEO Audit: Part 1
Posted 22 December 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, StellaSEO™ / 0 responses
Start SEO with your best foot forward: How to conduct an SEO audit part 1:
You can’t walk before you crawl. Similarly, you can’t rank well if you don’t know how you’re being crawled – by the search engines. If it’s been up for any amount of time, your site already has a certain reputation you’re going to need to build on with your SEO efforts. The only way to know where you stand is to conduct a SEO site audit.
Wine Done Well: Brand Consistency
Posted 17 December 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
Let’s be honest: wine is a romantic product. The average consumer is more open to being emotionally invested in a wine company than they are in, say, a carpenter’s. So why aren’t more wine companies using their romantic natures to woo customers effectively? The answer is a lack of insight into brand consistency.
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