Articles

Archives

Audit Clears up Strategy Mess after Marketer’s Desertion

My Business Excellence - audit case study

When the head of business excellence platform, Dr. Mark Rehn, had a marketing strategist let him down, he was in a pickle. He was on the cusp of something successful but his business training venture needed exposure. Following intensive online research, he turned to Semantia & Conversion Leadership for our experience in digital marketing and Infusionsoft and hasn’t looked back.

Read More »

Landing Pages: Key for PPC Success

PPC success starts with a converting landing page

Look in Your Own Back Yard for PPC: Landing Pages are the Key for PPC’s Secret Success Stat Here’s the thing: front yards are illogical! There, we said it. Thousands of proud homeowners are now out for blood. But think about it. How many people actually use them? They take […]

Read More »

Winning the Search Engine Popularity Stakes

SEO Link Building

Search engine rankings and search engine popularity has grown up. Creating information that visitors and prospects can actually use leads to increased engagement and website with increased engagement tend to rank higher.

Read More »

Blogging: Wine Marketing Under The Microscope

Blogging for Wine Marketing a review of what works

Tasting the blog: Innocent Bystander Wine Marketing in Review Verdict – Sweet notes and with just a bit more development could pack a punch Company blogs are tricky things. They need to reflect the company’s personality, and that can be a hard thing to get a handle on. Innocent Bystander […]

Read More »

Better Segmentation Leads to Better Email Marketing

Match Content to Target Audience through Better Segmentation

Start with better segmentation from your very first email to a prospect and you could positively dominate their attention and win them over in a flash.

Read More »

5 Tips for Masterful Meta Descriptions

Getting better rankings is just a part of the solution to your online problem. If you can’t attract people to click on your listing then even the number one place won’t be of help.

“What’s the answer?” you ask.

Read More »

Using Instagram in a Zombie Apocalypse: Wine Marketing with Social Media

Shows like “The Walking Dead” may have cornered the market on zombie drama, but there’s one distinct element of a zombie apocalypse that they’ve overlooked: someone, somewhere is going to an end-of-the-world party. If that mega party is happening at your place, you absolutely want to make sure to record […]

Read More »

The #1 Benefit of Using a CRM in Your Business

The #1 Benefit of Using a CRM

Your customer database has done a good job of storing information about your clients and letting you retrieve the information easily. When you convert to Customer Relationship Management (CRM) software, you’ll take your database to an entirely new level.

Read More »

Marketing Automation and CRM Integration: Like Netflix and Chill

marketing automation and crm integration: like netflix and chill

Some would say there are few things in this world that pair better than Marketing Automation and CRM integration. Except perhaps Netflix and Chill.

Read More »

Content Creation Plan For Wineries

Content Creation For Wineries Wine Bottles

Fight the Battle of Boring Blogdom Before it Begins: What to do before all your best wine blogging ideas have been used up.

Diving into blogging territory may be stressful for a company, but it’s fun, too. It’s a chance to reach out to existing and potential customers in a way you haven’t before. You can take all your thoughts on your industry and launch them into the world.

Read More »