Articles
The Hidden Cost of Bad Customer Service
Posted 14 June 2023 by Conversion Leadership IN Articles, Digital Marketing, Retention / 0 responses
In today’s customer-centric business environment, the quality of customer service can make or break a company. With the rise of social media and online reviews, one bad customer experience can quickly escalate into a public relations nightmare. Understanding the impact of poor customer service is crucial for any business aiming […]
Rethinking Traditional Sales Processes: Adapting to Customer Preferences
Posted 10 May 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In recent years, there’s been a significant shift in how customers approach the buying process, challenging traditional sales methodologies. Today’s consumers are more informed and autonomous, often preferring to engage with sales representatives later in their buying journey. Understanding this shift and adapting to it is crucial for businesses looking […]
Getting Action from Your Calls to Action
Posted 12 April 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In the world of marketing and sales, the Call to Action (CTA) is the primary driver in getting potential customers to take the next step. However, getting people to act on CTAs is an art and science that involves understanding consumer psychology, crafting compelling value propositions, and leveraging customer feedback […]
An Introduction to Touchpoints in Motivating Engagement and Conversion
Posted 8 March 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In the modern marketing landscape, customer touchpoints are critical elements in shaping consumer perception and driving engagement and conversion. What are Touchpoints? Touchpoints refer to the various interactions a customer has with a brand, product, or service across multiple channels and platforms. Understanding and optimizing these touchpoints can significantly influence […]
A Marketers Guide to Cognitive Fluency
Posted 8 February 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, Social Media / 0 responses
Cognitive fluency is a critical concept for marketers, influencers, and bloggers to understand; due to its significant impact on how audiences perceive and respond to content and marketing messages. What is Cognitive Fluency? Cognitive fluency refers to the ease with which our brains process information. Making information easy for the […]
The Power of Verbs in “Calls to Action”
Posted 11 January 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In digital marketing and content creation, a “Call to Action” (CTA) is a crucial element that prompts your audience to engage with you in some way of value. The Power of a Verb to Influence Action The choice of verbs you use in a CTA can significantly impact its effectiveness. […]
Helping Customers Understand Your Products or Services
Posted 1 October 2020 by Conversion Leadership IN Acquisition, CRO, Digital Marketing, Optimisation / 0 responses
Conversion is one of the greatest challenges most businesses face when selling, whether that’s in person, over the phone or online (virtually). That flickering moment of indecision before clicking the buy button is the difference between proceeding through the checkout and abandoning the cart. A frustrating moment for many on […]
Making Sure You’re Getting The Right Leads For Your Sales Team
Posted 17 June 2020 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
When marketers are filling the database with leads that meet their KPIs, sales people have a lot more to do before they are even close to making a sale, let alone their sales targets.
WordPress Updates and Your Website
Posted 3 June 2020 by Conversion Leadership IN Articles, Optimisation, SEO / 0 responses
Globally, the most popular Content Management System (CMS) for websites is WordPress. With over 455 million websites using WordPress, it continues to be the clear CMS winner. The reason for its continued popularity is the ease with which a person with no web development skills can look after and update […]
10 Marketing Automation Campaigns you 'Absolutely Need to Have'
Posted 23 April 2020 by Conversion Leadership IN Activation, Infusionsoft, Revenue / 0 responses
Automating your sales and marketing should be viewed as tremendous business asset for providing scalable and proactive "set and forget" process execution.
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