Articles
Avoiding Marketing Automation Failure
Posted 21 September 2015 by Conversion Leadership IN Articles, StellaSEO™ / 0 responses
Marketing automation can really improve productivity in your sales process, from making it easier to identify quality leads to compiling customer information from multiple sources. Before sinking your IT and Marketing budget into a solution that ultimately fails, follow these steps and avoid marketing automation failure.
A Beginner’s Guide to Email Segmentation
Posted 11 September 2015 by Conversion Leadership IN Activation, Articles / 0 responses
It’s commonly assumed that segmenting your email-marketing lists helps improve open and click through rates.
By narrowing your focus and sending targeted messages to targeted groups within your lists, your recipients will find your campaigns more relevant.
And, when emails are more relevant, they’re more likely to be opened.
How CRM Automation Makes Your Sales Job Easier
Posted 11 September 2015 by Conversion Leadership IN Activation, Articles, StellaSEO™ / 0 responses
When implemented properly, CRM automation tools improve sales team productivity, help you recapture sales that would otherwise be lost, provide valuable audience insight, help educate customers to complement sales team efforts and can even score prospective leads for you. It can only mean one thing.
Benchmarks for Measuring Customer Satisfaction
Posted 8 September 2015 by Conversion Leadership IN Articles, Retention, StellaSEO™ / 0 responses
Your customers are the lifeblood of your organization, and keeping them satisfied is an obvious must-have if you want to ensure the future of your products and company.
A satisfied customer is one who will continue to buy from you, seldom shop around, refer other customers and in general is a raving fan for your business.
But measuring customer satisfaction can be non-intuitive for many business owners.
Wine Event Lead Capture: Automation
Posted 7 September 2015 by Conversion Leadership IN Activation, Digital Marketing, Wine Marketing / 0 responses
Successful Wine Event Lead Capture: Automation Use a Marketing Platform to Automate: It all starts Pre-show by choosing a marketing platform that has a CRM as well as an automation function to it. The best marketing tools will enable you to load your contacts, email them and even streamline internal […]
How to Choose a Cloud-based CRM
Posted 5 September 2015 by Conversion Leadership IN Articles, StellaSEO™ / 0 responses
Cloud-based CRM systems offer many benefits. You won’t have to deal hardware hassles or software deployments, and, best yet, the vendor is responsible for development and routine maintenance and support.
Improve Automated Lead Generation
Posted 3 September 2015 by Conversion Leadership IN Articles, StellaSEO™ / 0 responses
Combining the power of CRM software with automated marketing and keeping your eye on 3 important factors will help you improve automated lead generation.
Marketing Automation Quality Content Improvements
Posted 1 September 2015 by Conversion Leadership IN Articles, StellaSEO™ / 0 responses
Improving the quality of marketing automation means ensuring that the content you produce and the data you collect is providing the right metrics.
CRM in Logistics & Supply Chain Industries
Posted 28 August 2015 by Conversion Leadership IN Articles, StellaSEO™ / 0 responses
The logistics and supply chain industries are at a cross road. CRM in logistics lets you begin a low-cost journey along the customer acquisition path.
Which CRM to Consider for Small Business
Posted 23 August 2015 by Conversion Leadership IN Articles, StellaSEO™ / 0 responses
Whilst the size and functionality of systems do vary, here’s a great starting point when deciding which CRM systems small businesses should investigate.
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