Revenue
10 Marketing Automation Campaigns you 'Absolutely Need to Have'
Posted 23 April 2020 by Conversion Leadership IN Activation, Infusionsoft, Revenue / 0 responses
Automating your sales and marketing should be viewed as tremendous business asset for providing scalable and proactive "set and forget" process execution.
Customise Closed Loop Marketing to YOUR Business
Posted 15 December 2015 by Conversion Leadership IN Activation, Articles, Revenue / 0 responses
Regardless of what type of system you’re investing in, you need to know where to start when you do tailor it to your company.
Most companies make the mistake of running the system, then trying to make adjustments retrospectively. This is less than ideal.
A much better way would be to line everything up, just as you want it, before you start.
In this article we’ll give you a short list of things to think about when setting up your closed loop marketing program.
3 Basic Analytics Metrics Everyone Should Know
Posted 8 October 2015 by Conversion Leadership IN Revenue / 0 responses
3 Basic Analytics Metrics Everyone Should Know (and watch) You can have a great business: Awesome product, well planned email campaigns, brilliant marketing and a great community of social media followers BUT what does it mean if you aren’t measuring anything? It means that you are probably doing good business, […]
3 Email Marketing Campaigns for Customers
Posted 8 October 2015 by Conversion Leadership IN Revenue / 0 responses
3 Email Marketing Campaigns for Customers Most businesses are good at getting leads whether it’s through contact forms, lead magnets, cold calling or other tactics. Even if you have heaps of leads, determining whether they are warm or cold can be difficult. One of the biggest challenges is seeing a new […]
Why Making Everything About SEO may be Hurting Your Site
Posted 8 August 2015 by Conversion Leadership IN Acquisition, Articles, CRO, Digital Marketing, Optimisation, Revenue, SEO / 0 responses
Not Everything in a Successful Website is About SEO Not everything on the internet is about SEO – Search Engine Optimisation. The SEO industry is reluctant to admit this, but it’s true. Sometimes the reason your site is failing is because, simply, it’s failing. There are many reasons your customers […]
3 Ways to Use Personalised Email Marketing to Increase Sales
Posted 28 July 2015 by Conversion Leadership IN Activation, Articles, Digital Marketing, Revenue / 0 responses
3 Ways to Use Personalised Email Marketing to Increase Sales In this article you’ll see some examples of how you can use personalised email marketing for your customers. By the end you’ll understand that personalisation is one of the keys to success in email marketing. Before you can really personalise […]
Drip Marketing versus Closed Loop Marketing
Posted 20 July 2014 by Conversion Leadership IN Activation, Articles, Revenue / 0 responses
For casual observers, closed loop and drip marketing are much the same technique. Both involve keeping in contact with leads, mainly via email and able to foster customer loyalty and generate return sales. On closer study, though, you’ll see that one technique has a decided advantage over the other.
Up-selling & Cross-selling: How to Increase Average Dollar Sale
Posted 20 June 2014 by Conversion Leadership IN Articles, Revenue / 0 responses
Up-selling and cross-selling allow you to generate extra sales revenue by encouraging your existing customer base to purchase more or to make more frequent purchases. Up-selling and cross-selling are two techniques that you can easily implement into your small business that, if used effectively, will increase average dollar sale and […]
How to Calculate Conversion Rate and Optimise for Sales Funnel Success
Posted 11 June 2014 by Conversion Leadership IN Articles, Digital Marketing, Revenue / 0 responses
If there’s one thing you will want to know when tracking activity in your sales funnel success, it’s the conversion rate of leads to prospects to customers.
5 Upselling Techniques to Increase Average Dollar Sale
Posted 2 July 2013 by Conversion Leadership IN Articles, Retention, Revenue / 0 responses
With the shift to online sales, though, it seems like many businesses have forgotten how to use upselling techniques.
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