Digital Marketing
How to Calculate Conversion Rate and Optimise for Sales Funnel Success
Posted 11 June 2014 by Conversion Leadership IN Articles, Digital Marketing, Revenue / 0 responses
If there’s one thing you will want to know when tracking activity in your sales funnel success, it’s the conversion rate of leads to prospects to customers.
Customer Engagement: Social Media & Email Marketing
Posted 2 April 2014 by Conversion Leadership IN Activation, Articles / 0 responses
Our review of Econsultancy’s 2011 Customer Engagement Report looking at changes in customer behaviour and the effects of Social Media and Email Marketing.
How to Match Content to Your Target Audience
Posted 26 July 2013 by Conversion Leadership IN Acquisition, Activation, Articles, Digital Marketing / 0 responses
When marketing teams are working hard at separating out leads and refining sales funnels, ignoring content just makes no sense. Content needs to be matched to specific target audiences, and tailored to work in with your lead lifecycle.
The Online Customer Lifecycle
Posted 22 July 2013 by Conversion Leadership IN Articles, CRO, Digital Marketing, Optimisation / 0 responses
If there were a way of thinking about your website that would make it possible to literally guide your visitors into making a purchase and becoming customers, how would you know? Understand where in the Online Customer Lifecycle your customers are at any point in time and you will.
5 Upselling Techniques to Increase Average Dollar Sale
Posted 2 July 2013 by Conversion Leadership IN Articles, Retention, Revenue / 0 responses
With the shift to online sales, though, it seems like many businesses have forgotten how to use upselling techniques.
From Prospect to Customer: Your Lead Lifecycle Path
Posted 4 June 2013 by Conversion Leadership IN Articles, Digital Marketing / 0 responses
In business-to-business (B2B) marketing, publicity and sales, you need to consider a very important point. Before a customer even has contact with the salesperson, 70% of the buying experience has been completed.
Where Drip Campaigns Can Stop Sales Funnel Leakage
Posted 28 May 2013 by Conversion Leadership IN Acquisition, Articles, CRO, Digital Marketing, Optimisation, Revenue / 0 responses
When building a sales funnel it can be easy to forget that ‘People love to buy, they just don’t like to be sold to.’ There’s a kind of paradox here which can get you into all sorts of bother if you aren’t paying attention to what is going on with […]
Social Media Users Becoming More Privacy-Conscious
Posted 27 February 2012 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, Social Media / 0 responses
Users of social media sites have been found to be “unfriending” other users and increasingly “pruning” their personal profiles according to a new report from the Pew Research Center.
Small Business Internet Marketing Infographic
Posted 20 February 2012 by Conversion Leadership IN Articles, Digital Marketing / 0 responses
As a small business owner, you may be wondering how you can leverage the power of social media and online marketing to get ahead. According to a recent SEO.com post, only about 27 percent of small businesses have a current SEO plan, and when you combine that surprisingly low figure […]
How To Really Make Social Media Work
Posted 15 February 2012 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
The online business world is expecting a year of massive growth in social media, and if you haven’t embraced it in your own business, or if you got a taster and gave up, now is the time to roll up your sleeves, apply some elbow grease and get moving.
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