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Is it OK to advertise or mention competitors?

Okay-to-advertise-or-mention-competitors

It’s okay to mention competitors! Taking in the competition in your blogging strategy So, you’ve got your blog all set up. You’re raring to go; ready to get yourself some attention. The last thing you want to do is mention any of your competitors. Um… no. There are plenty of […]

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Increase Blog Traffic with Social Media Superpowers

Increase Blog Traffic With Social Media Super Powers Feature Image

Using your social media superpowers: Give your blog the boost it needs You might have the ins and outs of social media down pat, but are you using your skills to best effect? Being a superstar on Twitter or LinkedIn is great, but if you can’t put those powers to […]

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3 Basic Analytics Metrics Everyone Should Know

Basic Analytics Metrics Everyone Should Know

3 Basic Analytics Metrics Everyone Should Know (and watch) You can have a great business: Awesome product, well planned email campaigns, brilliant marketing and a great community of social media followers BUT what does it mean if you aren’t measuring anything? It means that you are probably doing good business, […]

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3 Email Marketing Campaigns for Customers

Img-Credit-Matt-Benson---email-mktg-campaign-for-customers

3 Email Marketing Campaigns for Customers Most businesses are good at getting leads whether it’s through contact forms, lead magnets, cold calling or other tactics. Even if you have heaps of leads, determining whether they are warm or cold can be difficult. One of the biggest challenges is seeing a new […]

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Blogging for SEO & Inbound Marketing

Blogging For SEO and Inbound Marketing

Blogging for SEO and inbound marketing For something that started out as a bunch of lonely people’s online diaries, blogging has become big. Huge, in fact – to the point that even businesses are deeply invested in it. What very few people stop to explain is why it should be so. Before […]

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Successfully Create & Manage A LinkedIn Group – LinkedIn Education Pt 3

Succesfully Create and Manage LinkedIn Groups

How To Successfully Create & Manage A LinkedIn Group This is the third and final part of the LinkedIn Education series. In this article you’ll learn strategies for how to manage a LinkedIn group in order to grow business. If you haven’t already seen it, check out Part 1 on Networking Follow […]

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Develop a Personal LinkedIn Content Strategy – LinkedIn Education Pt 2

Bg img Dustin Lee Unsplash - Develop Personal LinkedIn

Develop a Personal LinkedIn Content Strategy As you may have seen in our last article, LinkedIn is a great way to follow up with networking connections. In Part Two of the LinkedIn Series you’ll see how you can use LinkedIn to grow contacts through developing a personal content strategy. In […]

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Networking follow ups with LinkedIn – LinkedIn Education Pt 1

LinkedIn Homepage - Follow Up With LinkedIn

LinkedIn Education Pt 1: Networking follow ups with LinkedIn This is part One of a Three part How To Use LinkedIn to grow your business article. If you’d like to skip networking and are interested in Developing a Personal LinkedIn Content Strategy you’ll learn more in part 2. In Part 1 of […]

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A Beginner’s Guide to Email Segmentation

Email Segmentation Email

It’s commonly assumed that segmenting your email-marketing lists helps improve open and click through rates.

By narrowing your focus and sending targeted messages to targeted groups within your lists, your recipients will find your campaigns more relevant.

And, when emails are more relevant, they’re more likely to be opened.

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How CRM Automation Makes Your Sales Job Easier

CRM Automation

When implemented properly, CRM automation tools improve sales team productivity, help you recapture sales that would otherwise be lost, provide valuable audience insight, help educate customers to complement sales team efforts and can even score prospective leads for you. It can only mean one thing.

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