Digital Marketing Archives - Page 2 of 10

Rethinking Traditional Sales Processes: Adapting to Customer Preferences

Posted 10 May 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses

Rethinking the traditional sales process

In recent years, there’s been a significant shift in how customers approach the buying process, challenging traditional sales methodologies. Today’s consumers are more informed and autonomous, often preferring to engage with sales representatives later in their buying journey. Understanding this shift and adapting to it is crucial for businesses looking […]

Getting Action from Your Calls to Action

Posted 12 April 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses

In the world of marketing and sales, the Call to Action (CTA) is the primary driver in getting potential customers to take the next step. However, getting people to act on CTAs is an art and science that involves understanding consumer psychology, crafting compelling value propositions, and leveraging customer feedback […]

An Introduction to Touchpoints in Motivating Engagement and Conversion

Posted 8 March 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses

In the modern marketing landscape, customer touchpoints are critical elements in shaping consumer perception and driving engagement and conversion. What are Touchpoints? Touchpoints refer to the various interactions a customer has with a brand, product, or service across multiple channels and platforms. Understanding and optimizing these touchpoints can significantly influence […]

The Power of Verbs in “Calls to Action”

Posted 11 January 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses

In digital marketing and content creation, a “Call to Action” (CTA) is a crucial element that prompts your audience to engage with you in some way of value. The Power of a Verb to Influence Action The choice of verbs you use in a CTA can significantly impact its effectiveness. […]

Helping Customers Understand Your Products or Services

Posted 1 October 2020 by Conversion Leadership IN Acquisition, CRO, Digital Marketing, Optimisation / 0 responses

Buyers need to understand the value of what they are purchasing

Conversion is one of the greatest challenges most businesses face when selling, whether that’s in person, over the phone or online (virtually). That flickering moment of indecision before clicking the buy button is the difference between proceeding through the checkout and abandoning the cart. A frustrating moment for many on […]

Making Sure You’re Getting The Right Leads For Your Sales Team

Posted 17 June 2020 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses

When marketers are filling the database with leads that meet their KPIs, sales people have a lot more to do before they are even close to making a sale, let alone their sales targets.

10 Marketing Automation Campaigns you 'Absolutely Need to Have'

Posted 23 April 2020 by Conversion Leadership IN Activation, Infusionsoft, Revenue / 0 responses

Automating your sales and marketing should be viewed as tremendous business asset for providing scalable and proactive "set and forget" process execution.