Activation
Customise Closed Loop Marketing to YOUR Business
Posted 15 December 2015 by Conversion Leadership IN Activation, Articles, Revenue / 0 responses
Regardless of what type of system you’re investing in, you need to know where to start when you do tailor it to your company.
Most companies make the mistake of running the system, then trying to make adjustments retrospectively. This is less than ideal.
A much better way would be to line everything up, just as you want it, before you start.
In this article we’ll give you a short list of things to think about when setting up your closed loop marketing program.
Is it OK to advertise or mention competitors?
Posted 22 October 2015 by Conversion Leadership IN Activation, Articles / 0 responses
It’s okay to mention competitors! Taking in the competition in your blogging strategy So, you’ve got your blog all set up. You’re raring to go; ready to get yourself some attention. The last thing you want to do is mention any of your competitors. Um… no. There are plenty of […]
A Beginner’s Guide to Email Segmentation
Posted 11 September 2015 by Conversion Leadership IN Activation, Articles / 0 responses
It’s commonly assumed that segmenting your email-marketing lists helps improve open and click through rates.
By narrowing your focus and sending targeted messages to targeted groups within your lists, your recipients will find your campaigns more relevant.
And, when emails are more relevant, they’re more likely to be opened.
How CRM Automation Makes Your Sales Job Easier
Posted 11 September 2015 by Conversion Leadership IN Activation, Articles, StellaSEO™ / 0 responses
When implemented properly, CRM automation tools improve sales team productivity, help you recapture sales that would otherwise be lost, provide valuable audience insight, help educate customers to complement sales team efforts and can even score prospective leads for you. It can only mean one thing.
Wine Event Lead Capture: Automation
Posted 7 September 2015 by Conversion Leadership IN Activation, Digital Marketing, Wine Marketing / 0 responses
Successful Wine Event Lead Capture: Automation Use a Marketing Platform to Automate: It all starts Pre-show by choosing a marketing platform that has a CRM as well as an automation function to it. The best marketing tools will enable you to load your contacts, email them and even streamline internal […]
3 Ways to Use Personalised Email Marketing to Increase Sales
Posted 28 July 2015 by Conversion Leadership IN Activation, Articles, Digital Marketing, Revenue / 0 responses
3 Ways to Use Personalised Email Marketing to Increase Sales In this article you’ll see some examples of how you can use personalised email marketing for your customers. By the end you’ll understand that personalisation is one of the keys to success in email marketing. Before you can really personalise […]
Drip Marketing versus Closed Loop Marketing
Posted 20 July 2014 by Conversion Leadership IN Activation, Articles, Revenue / 0 responses
For casual observers, closed loop and drip marketing are much the same technique. Both involve keeping in contact with leads, mainly via email and able to foster customer loyalty and generate return sales. On closer study, though, you’ll see that one technique has a decided advantage over the other.
Customer Engagement: Social Media & Email Marketing
Posted 2 April 2014 by Conversion Leadership IN Activation, Articles / 0 responses
Our review of Econsultancy’s 2011 Customer Engagement Report looking at changes in customer behaviour and the effects of Social Media and Email Marketing.
How to Match Content to Your Target Audience
Posted 26 July 2013 by Conversion Leadership IN Acquisition, Activation, Articles, Digital Marketing / 0 responses
When marketing teams are working hard at separating out leads and refining sales funnels, ignoring content just makes no sense. Content needs to be matched to specific target audiences, and tailored to work in with your lead lifecycle.
Cultivating Relationships Online
Posted 14 March 2011 by Conversion Leadership IN Acquisition, Activation, Articles, Digital Marketing, Social Media / 0 responses
Did you know, there are three places that you will lose customers – unless you engage them appropriately. Many online businesses are either not engaging at all or engaging everywhere and wondering why their conversion and retention rates are low. The right level of engagement at the right time is […]
INCREASE YOUR PROFITABILITY with our Guide To Selecting the Right Automated Marketing Platform
