Social Media
The Art of Persuasive Selling with Words
Posted 10 April 2024 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, Social Media / 0 responsesIn the world of sales, mastering the art of persuasion is useful if you want to be great at selling; or even just a likeable person. Words have the power to captivate, convince, and convert potential customers into loyal clients. The skilful use of language can transform a sales page, […]
A Marketers Guide to Cognitive Fluency
Posted 8 February 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, Social Media / 0 responsesCognitive fluency is a critical concept for marketers, influencers, and bloggers to understand; due to its significant impact on how audiences perceive and respond to content and marketing messages. What is Cognitive Fluency? Cognitive fluency refers to the ease with which our brains process information. Making information easy for the […]
How Politics is Causing a Social Media Shake Up
Posted 15 March 2018 by Conversion Leadership IN Articles, Social Media / 0 responsesAs governments struggle with social unrest born out of social media; the bigger question being asked is what will social media platforms do to prevent the spread of propaganda and artificial provocation.
Reputation Management: How a Property Investment Company Handled Industry Sabotage
Posted 19 June 2017 by Conversion Leadership IN Articles, Digital Marketing, Social Media / 0 responsesWith mobile devices close-at-hand and blunders made disastrous with our ability to record and quickly share online, reputation management has never been so important as it is now in the digital age
Using Instagram in a Zombie Apocalypse: Wine Marketing with Social Media
Posted 23 February 2016 by Conversion Leadership IN Articles, Digital Marketing, Social Media, Wine Marketing / 0 responsesShows like “The Walking Dead” may have cornered the market on zombie drama, but there’s one distinct element of a zombie apocalypse that they’ve overlooked: someone, somewhere is going to an end-of-the-world party. If that mega party is happening at your place, you absolutely want to make sure to record […]
SEO for Social Media
Posted 30 July 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, Optimisation, SEO, Social Media / 0 responsesWhat you do off your site is becoming as important as what you do on your site these days. If you’ve been dabbling in social media, you’re probably wondering what there is you can do to improve your site’s SEO.
Social Media Users Becoming More Privacy-Conscious
Posted 27 February 2012 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, Social Media / 0 responsesUsers of social media sites have been found to be “unfriending” other users and increasingly “pruning” their personal profiles according to a new report from the Pew Research Center.
Cultivating Relationships Online
Posted 14 March 2011 by Conversion Leadership IN Acquisition, Activation, Articles, Digital Marketing, Social Media / 0 responsesDid you know, there are three places that you will lose customers – unless you engage them appropriately. Many online businesses are either not engaging at all or engaging everywhere and wondering why their conversion and retention rates are low. The right level of engagement at the right time is […]