Acquisition
A Marketers Guide to Cognitive Fluency
Posted 8 February 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, Social Media / 0 responses
Cognitive fluency is a critical concept for marketers, influencers, and bloggers to understand; due to its significant impact on how audiences perceive and respond to content and marketing messages. What is Cognitive Fluency? Cognitive fluency refers to the ease with which our brains process information. Making information easy for the […]
The Power of Verbs in “Calls to Action”
Posted 11 January 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In digital marketing and content creation, a “Call to Action” (CTA) is a crucial element that prompts your audience to engage with you in some way of value. The Power of a Verb to Influence Action The choice of verbs you use in a CTA can significantly impact its effectiveness. […]
Helping Customers Understand Your Products or Services
Posted 1 October 2020 by Conversion Leadership IN Acquisition, CRO, Digital Marketing, Optimisation / 0 responses
Conversion is one of the greatest challenges most businesses face when selling, whether that’s in person, over the phone or online (virtually). That flickering moment of indecision before clicking the buy button is the difference between proceeding through the checkout and abandoning the cart. A frustrating moment for many on […]
Making Sure You’re Getting The Right Leads For Your Sales Team
Posted 17 June 2020 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
When marketers are filling the database with leads that meet their KPIs, sales people have a lot more to do before they are even close to making a sale, let alone their sales targets.
How Politics is Causing a Social Media Shake Up
Posted 15 March 2018 by Conversion Leadership IN Articles, Social Media / 0 responses
As governments struggle with social unrest born out of social media; the bigger question being asked is what will social media platforms do to prevent the spread of propaganda and artificial provocation.
SEO versus Semantic Traffic Technologies
Posted 8 October 2017 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, Optimisation, SEO, StellaSEO™ / 0 responses
Old school SEO vs Semantia Traffic Technologies – changing the way you get your online information and assets discovered. So let’s talk about the difference between SEO and Semantic Traffic Technologies and why it matters that you are across the future of search indexing and being found. The Semantic Traffic […]
Why Company Websites Don’t Perform
Posted 21 November 2012 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
Company websites are often the leading demand generation tactic for new business-to-business (B2B) sales – second only to personal connections and referrals. But while websites are more than seven times more effective than social media according to a recent joint study by Demandbase and Focus, study participants reported that their […]
Build Rapport with Prospects: 12 Step Automated Process
Posted 17 August 2017 by Conversion Leadership IN Acquisition, Articles / 0 responses
When your sales representative becomes trusted by a prospect, conversion can be so much easier. Here’s a simple 12 step process we built for a Client that helps build rapport with prospects and nurture leads for sales conversion.
Reputation Management: How a Property Investment Company Handled Industry Sabotage
Posted 19 June 2017 by Conversion Leadership IN Articles, Digital Marketing, Social Media / 0 responses
With mobile devices close-at-hand and blunders made disastrous with our ability to record and quickly share online, reputation management has never been so important as it is now in the digital age
Landing Pages: Key for PPC Success
Posted 13 April 2016 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
Look in Your Own Back Yard for PPC: Landing Pages are the Key for PPC’s Secret Success Stat Here’s the thing: front yards are illogical! There, we said it. Thousands of proud homeowners are now out for blood. But think about it. How many people actually use them? They take […]
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