Acquisition
The Art of Assuming Prior Customer Knowledge for Maximum Persuasion and Conversion
Posted 6 November 2024 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
Imagine this: you’re at a car dealership, but instead of guiding you through the specs and benefits, the salesperson launches into complex automotive jargon. Five minutes in, you’re nodding politely, feeling lost but not wanting to seem clueless. And as you walk out, it’s unlikely you’ll be coming back. This […]
The Art of Persuasive Selling with Words
Posted 10 April 2024 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, Social Media / 0 responses
In the world of sales, mastering the art of persuasion is useful if you want to be great at selling; or even just a likeable person. Words have the power to captivate, convince, and convert potential customers into loyal clients. The skilful use of language can transform a sales page, […]
Safeguarding Your Brand Against Dirty Attention
Posted 10 January 2024 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In the digital age, where content is king and attention is the currency, advertisers are increasingly facing the challenge of navigating the murky waters of the “dirty attention” economy. This term refers to the kind of attention an online ad receives when placed near content designed purely to attract views, […]
The Art of Writing a Compelling “Call to Action”
Posted 13 December 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In the world of digital marketing and content creation, crafting a compelling “Call to Action” (CTA) is crucial. A well-designed CTA not only grabs attention but also motivates your audience to take a desired action. Let’s delve into the components of CTAs that need to resonate with your audience and […]
Using Emotionally Charged Language in Calls to Action
Posted 11 October 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In the realm of marketing and advertising, the power of language cannot be overstated. Particularly, emotionally charged words in calls to action (CTAs) which play a pivotal role in influencing consumer behaviour and decision-making. This article delves into the concept of emotionally charged language, its interplay with cognitive fluency, and […]
Tailoring Calls to Action for Different Platforms
Posted 9 August 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In the multifaceted world of marketing, a Call to Action (CTA) is not a one-size-fits-all solution. Depending on the platform, the design, placement, and messaging of a CTA must be adapted to maximize its impact and effectiveness. Here’s a guide to customizing CTAs across various mediums: Direct Mail CTA: Personalisation […]
Planning Automated Campaign Workflows
Posted 12 July 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
The rise of digital business has brought the convenience and efficiency of automated campiagn workflows to the forefront. These campaigns can nurture leads, drive sales, build brand loyalty and manage internal business processes, but their success largely depends on careful planning and strategic execution. Today, we’ll uncover the key areas […]
Rethinking Traditional Sales Processes: Adapting to Customer Preferences
Posted 10 May 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In recent years, there’s been a significant shift in how customers approach the buying process, challenging traditional sales methodologies. Today’s consumers are more informed and autonomous, often preferring to engage with sales representatives later in their buying journey. Understanding this shift and adapting to it is crucial for businesses looking […]
Getting Action from Your Calls to Action
Posted 12 April 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In the world of marketing and sales, the Call to Action (CTA) is the primary driver in getting potential customers to take the next step. However, getting people to act on CTAs is an art and science that involves understanding consumer psychology, crafting compelling value propositions, and leveraging customer feedback […]
An Introduction to Touchpoints in Motivating Engagement and Conversion
Posted 8 March 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In the modern marketing landscape, customer touchpoints are critical elements in shaping consumer perception and driving engagement and conversion. What are Touchpoints? Touchpoints refer to the various interactions a customer has with a brand, product, or service across multiple channels and platforms. Understanding and optimizing these touchpoints can significantly influence […]
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