Posted by IN Acquisition, Articles

Automated Leads Grows Business…Automatically

12 August 2014
Automated Leads with Infusionsoft

Let's face it, business revolves around sales and without a constant stream of new leads, you'd be just treading water.

Any change in your circumstances; the economy, your health, competition from within your market, competition from outside your market and you can find yourself back at square one - desperately seeking new customers.

A Seemingly Endless Supply of Qualified Leads

Imagine, easily and effortlessly tapping into a seemingly endless supply of new, qualified prospects and new business opportunities. Qualified leads who crave exactly what you're offering. That would be something wouldn't it?

Autuomated Closed-Loop Marketing services give you the reach and the pull to attract a never ending streem of ideal clients online.

There are more than 1 billion people Online, 600 million people on Facebook, 300 million accounts on Twitter and a constantly growing network of partners and opportunity seekers on LinkedIn. Is there a market out there for you and your products and services?

With an automated lead generation strategy, custom designed for your business from Conversion Leadership, you're getting high exposure in your markets.

With a marketing strategy, designed to maximise promotion online. And increased conversion rates through custom-designed sales funnels.

It's like you get qualified leads delivered to your door.

How can you increase business?

Your leads are "warmed up", nurtured and pre-qualified.

This means you get get to spend less time on ad-hoc, trial and error approaches to filling your sales funnel and more time on conversion.

It also means that by educating your leads through an online sales funnel, you are already establishing a relationship with them.

No time wasted on tyre-kickers.

Your marketing cost of acquiring new clients goes way down because the they're finding you and the effort to convert them into clients is lower. And, providing you give them great service, their Life-Time Value (LTV) can go through the roof.

Step-by-step Online Business Growth System

Here's how Automated Closed-Loop Marketing would run for you...


Marketing Automation Blueprint

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When we talk about attracting interest, we refer to the steps that you, as a business owner, are taking to bring your products or services to the attention of your prospective customer.

These steps are typically broken down into on-line strategies and off-line strategies and then the tactical implementation of these strategies.

Typical off-line marketing strategies are likely to include traditional media such as print, radio, television, direct mail, Yellow Pages and others.

Online marketing strategies on the other hand refer to all things Internet and include email marketing, SEO (search engine optimisation), PPC (pay per click), blogging, social media, Web 2.0, banners and so much more.

The goal of the Attract Interest stage is to bring viewers, visitors and your prospects to your website.

It seems that too many businesses fail miserably at this step because it’s not just about building a website and announcing that you are out there. You’re competing with about 30,000 marketing messages per day across multiple channels such as:

  • Advertising networks;
  • Search Engines;
  • Video Sites;
  • Email Marketing; and of course
  • Social Media

You need to find a way of communicating with them in a way that gets them to visit your site and this means demonstrating to them that you’ll be able to actually solve a problem for them or make their lives better or easier.

One of the most effective ways of doing this is to create compelling Lead Magnets your website’s visitors want to download in exchange for providing you with details that you can use to start a conversation with them.



Where Attract Interest helps you generate traffic for your website, it’s important to capture the contact information so you’re able to begin the business conversation.

This is step two of Lifecycle Marketing – Capture Leads.

Each time somebody visits your business and you fail to capture their contact information, it’s a lost opportunity.

Infusionsoft provides a number of way to capture basic contact information from every person that visits your business. Some of the most effective ways to capture leads from both online and off-line marketing include:

  • Online Web Forms
  • Event Registrations
  • Networking Activities
  • Referrals
  • QR-Codes
  • Phone Call Tracking

On a website, the most basic information that you should be collecting is something as simple as their first name and their email address.

As you are building the relationship with your visitors it is easier to ask for more.

Many businesses make the mistake of “selling hard” after a visitor has downloaded a lead magnet or subscribed to an email newsletter. With Automated Marketing, there’s no need.

The third stage of the Marketing Lifecycle is Nurture Prospects and this is the stage through which you’re able to educate your prospects into why your products and services are the best solution for their needs.


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Automatically!

Strategies tested against more than 750,000 visitors in more than 50 industries and niches let you focus on growing your business.