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Conversion Leadership

Blogging: Wine Marketing Under The Microscope

Blogging for Wine Marketing a review of what works

Tasting the blog: Innocent Bystander Wine Marketing in Review Verdict – Sweet notes and with just a bit more development could pack a punch Company blogs are tricky things. They need to reflect the company’s personality, and that can be a hard thing to get a handle on. Innocent Bystander […]

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Better Segmentation Leads to Better Email Marketing

Match Content to Target Audience through Better Segmentation

Start with better segmentation from your very first email to a prospect and you could positively dominate their attention and win them over in a flash.

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5 Tips for Masterful Meta Descriptions

Getting better rankings is just a part of the solution to your online problem. If you can’t attract people to click on your listing then even the number one place won’t be of help.

“What’s the answer?” you ask.

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Using Instagram in a Zombie Apocalypse: Wine Marketing with Social Media

Shows like “The Walking Dead” may have cornered the market on zombie drama, but there’s one distinct element of a zombie apocalypse that they’ve overlooked: someone, somewhere is going to an end-of-the-world party. If that mega party is happening at your place, you absolutely want to make sure to record […]

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The #1 Benefit of Using a CRM in Your Business

The #1 Benefit of Using a CRM

Your customer database has done a good job of storing information about your clients and letting you retrieve the information easily. When you convert to Customer Relationship Management (CRM) software, you’ll take your database to an entirely new level.

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Marketing Automation and CRM Integration: Like Netflix and Chill

marketing automation and crm integration: like netflix and chill

Some would say there are few things in this world that pair better than Marketing Automation and CRM integration. Except perhaps Netflix and Chill.

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Content Creation Plan For Wineries

Content Creation For Wineries Wine Bottles

Fight the Battle of Boring Blogdom Before it Begins: What to do before all your best wine blogging ideas have been used up.

Diving into blogging territory may be stressful for a company, but it’s fun, too. It’s a chance to reach out to existing and potential customers in a way you haven’t before. You can take all your thoughts on your industry and launch them into the world.

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Become a Content Mastermind Using Data

Create Great Content Using Data

Mining the deep, dark secrets of your customers: Create Great Content Using Data

Deep within the bowels of every company exists an unknown content mastermind. They don’t know it yet. Their superpowers have yet to be unleashed. Unleashed, that is, until the one day they look at the data at their fingertips and realise, ‘I can take over the WORLD!’ (Insert evil laugh here)…Or at least the world of online content planning. Who are we talking about here?

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Why Long Tail Keywords Matter in SEO

Seo Why Long Tail Keywords Matter

Why you should be concentrating on a longer tail keyword strategy

The time for singular keywords is over. People are getting more and more specific with their searches over time, and they’re not afraid to use more words to do it. Short tail is a dead end as far as getting traffic from the SERPs simply because of the amount of big businesses monopolising the SERPs . Long tail is the way to go if you want to get an advantage.

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3 Tips For Integrating Customer Data Systems

Integrating Customer Data Systems

Making the most of your data: What to do when integrating customer data systems

Customer data systems have become a valuable commodity. With so much software allowing so many customer activities to be tracked, it’s unwise of any company to just throw customer data away. However, not every company already has the systems in place to analyse data from multiple sources. When this is so, customer data systems integration has to be done.

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