Author

Conversion Leadership

How Often Should You Blog In Your Business?

When you’re thinking about the frequency of your blogging, start by doing the maths backwards. If you need five new leads a month to follow up with, then ask yourself this one simple question…

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Query Intent & SEO

SEO and search intent

There’s more to Search Engine Optimisation than keyword placement, keyword density, backlinks and link sculpting. Discover how SEO is driven by three magic words.

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Social Network Your Business With LinkedIn

Image Courtesy of @smi23le

You may be surprised to learn that when it comes to using social media marketing for your professional services or product-based business, one of the best platforms to use is actually LinkedIn.

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3 Steps To Future Proof Your Search Strategy

Black-hat and Grey-hat SEO techniques lead to a constant “scrambling” for every change Google initiates and this is counterintuitive and counterproductive. By applying simple best practices, like a good content strategy focusing on delivering relevant and unique information to the world are still the best strategies to use in search marketing.

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5 Places To Optimise Your LinkedIn Profile For SEO

SEO for your LinkedIn profile

When it comes to using social media marketing for your professional services business it’s important to consider where you’re most likely to find an engaged and potentially interested audience for what you do… many would be surprised to learn that the best place is actually on LinkedIn.

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Cultivating Relationships Online

Did you know, there are three places that you will lose customers – unless you engage them appropriately. Many online businesses are either not engaging at all or engaging everywhere and wondering why their conversion and retention rates are low. The right level of engagement at the right time is […]

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