Author

Conversion Leadership

5 Tech Blogs Worth Reading

Technology Blogs. Keeping up to date without the boredom

Technology blogs that update, are accurate, and aren’t mind-numbingly boring Updates for our favourite technologies are zooming by on a daily basis. Having a favourite blog (or five) is pretty much a job requirement for anyone in IT. Finding one (or five) that are worthy of being ‘favourites’ is a […]

Read More »

Automated Leads Grows Business…Automatically

Automated Leads with Infusionsoft

Let’s face it, business revolves around sales and without a constant stream of new leads, you’d be just treading water. Any change in your circumstances; the economy, your health, competition from within your market, competition from outside your market and you can find yourself back at square one – desperately […]

Read More »

Drip Marketing versus Closed Loop Marketing

Drip Marketing versus Closed Loop Marketing

For casual observers, closed loop and drip marketing are much the same technique. Both involve keeping in contact with leads, mainly via email and able to foster customer loyalty and generate return sales. On closer study, though, you’ll see that one technique has a decided advantage over the other.

Read More »

Up-selling & Cross-selling: How to Increase Average Dollar Sale

increase average dollar sale

Up-selling and cross-selling allow you to generate extra sales revenue by encouraging your existing customer base to purchase more or to make more frequent purchases. Up-selling and cross-selling are two techniques that you can easily implement into your small business that, if used effectively, will increase average dollar sale and […]

Read More »

How to Calculate Conversion Rate and Optimise for Sales Funnel Success

Calculate Sales Funnel Success

If there’s one thing you will want to know when tracking activity in your sales funnel success, it’s the conversion rate of leads to prospects to customers.

Read More »

Customer Engagement: Social Media & Email Marketing

role of social media and email marketing on customer engagement

Our review of Econsultancy’s 2011 Customer Engagement Report looking at changes in customer behaviour and the effects of Social Media and Email Marketing.

Read More »

How to Match Content to Your Target Audience

Match Content to Target Audience through Better Segmentation

When marketing teams are working hard at separating out leads and refining sales funnels, ignoring content just makes no sense. Content needs to be matched to specific target audiences, and tailored to work in with your lead lifecycle.

Read More »

The Online Customer Lifecycle

If there were a way of thinking about your website that would make it possible to literally guide your visitors into making a purchase and becoming customers, how would you know? Understand where in the Online Customer Lifecycle your customers are at any point in time and you will.

Read More »

5 Upselling Techniques to Increase Average Dollar Sale

Upselling Technique: Contrast Principal for Pricing Persuasion

With the shift to online sales, though, it seems like many businesses have forgotten how to use upselling techniques.

Read More »

From Prospect to Customer: Your Lead Lifecycle Path

In business-to-business (B2B) marketing, publicity and sales, you need to consider a very important point. Before a customer even has contact with the salesperson, 70% of the buying experience has been completed.

Read More »