Conversion Leadership
Benchmarks for Measuring Customer Satisfaction
Posted 8 September 2015 by Conversion Leadership IN Articles, Retention, StellaSEO™ / 0 responses
Your customers are the lifeblood of your organization, and keeping them satisfied is an obvious must-have if you want to ensure the future of your products and company.
A satisfied customer is one who will continue to buy from you, seldom shop around, refer other customers and in general is a raving fan for your business.
But measuring customer satisfaction can be non-intuitive for many business owners.
Wine Event Lead Capture: Automation
Posted 7 September 2015 by Conversion Leadership IN Activation, Digital Marketing, Wine Marketing / 0 responses
Successful Wine Event Lead Capture: Automation Use a Marketing Platform to Automate: It all starts Pre-show by choosing a marketing platform that has a CRM as well as an automation function to it. The best marketing tools will enable you to load your contacts, email them and even streamline internal […]
How to Choose a Cloud-based CRM
Posted 5 September 2015 by Conversion Leadership IN Articles, StellaSEO™ / 0 responses
Cloud-based CRM systems offer many benefits. You won’t have to deal hardware hassles or software deployments, and, best yet, the vendor is responsible for development and routine maintenance and support.
Improve Automated Lead Generation
Posted 3 September 2015 by Conversion Leadership IN Articles, StellaSEO™ / 0 responses
Combining the power of CRM software with automated marketing and keeping your eye on 3 important factors will help you improve automated lead generation.
Marketing Automation Quality Content Improvements
Posted 1 September 2015 by Conversion Leadership IN Articles, StellaSEO™ / 0 responses
Improving the quality of marketing automation means ensuring that the content you produce and the data you collect is providing the right metrics.
CRM in Logistics & Supply Chain Industries
Posted 28 August 2015 by Conversion Leadership IN Articles, StellaSEO™ / 0 responses
The logistics and supply chain industries are at a cross road. CRM in logistics lets you begin a low-cost journey along the customer acquisition path.
Which CRM to Consider for Small Business
Posted 23 August 2015 by Conversion Leadership IN Articles, StellaSEO™ / 0 responses
Whilst the size and functionality of systems do vary, here’s a great starting point when deciding which CRM systems small businesses should investigate.
Bad CRMs Can Trip Up Your Sales Team
Posted 19 August 2015 by Conversion Leadership IN Articles, StellaSEO™ / 0 responses
You spend an endless amount of time in meetings deciding on the right customer relationship management (CRM) solution but all that effort could amount to naught if you select a bad CRM.
When Digital Marketing Fails
Posted 19 August 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, Optimisation / 0 responses
When digital marketing fails it may not necessarily be that launch videos, webinars and social selling are bad. It’s that they may no longer be enough.
CRM Industry Growth to Hit $36 Billion
Posted 15 August 2015 by Conversion Leadership IN StellaSEO™ / 0 responses
CRM Industry to Hit $36 Billion
Gartner’s latest customer relationship management (CRM) market share report indicates that the overall industry expanded from $20.4 billion in 2013 to $23.2 billion in 2014, and projects it will develop into a $36 billio…
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