How to Increase Inbound Leads for Insurance Companies

Lead generation for the modern insurance company requires technical innovation and an understanding of your customer’s needs.

FD Beck, Australian insurance brokers, needed to enhance their website’s SEO capabilities and increase inbound leads for insurance products.

They came to Conversion Leadership to achieve digital marketing excellence and be a part of the digital evolution, allowing room for innovation.

The results of this union produced remarkable results in the form of a microsite and a web calculator.

Grow Inbound Leads for Insurance Enterprise

FD Beck were working on a new product and needed an effective way to spread the word and enhance inbound leads to their site.

Once Conversion Leadership shared insights into our technical prowess, FD Beck asked us to lead them into our digital world of innovation.

The web calculator used on their site operates through Calc123, and is branded and specifically optimized for their customer needs by Conversion Leadership.

The Road to Digital Innovation is Simple

With an understanding of the world of insurance and its prospects, Conversion Leadership assessed the positioning of FD Beck’s new product, Professional Indemnity Insurance (PII). We then provided a digital marketing solution and a new software in the form of a web calculator.

A microsite was created for PII. This site is an SEO powerhouse. Effectively filtering inbound leads and allowing FD Beck to monitor industry trends in the resulting customer analytics.

The web calculator provides FD Beck with a quoting system that effectively converts inbound leads into Sales Qualified Lead’s with the enhanced UX in the form of interactive content.

Be Empowered When the Numbers Change

FD Beck, like other insurance companies, are at the mercy of policy price changes from their underwriters. These adjustments are sent via spreadsheets to the brokers and often need an IT department to update company processes to cater for the new metrics and information.

The web calculator offered on the FD Beck site (powered by Calc123) removes the need to involve the IT team. It allows anyone in the business to update pricing simply by uploading a spreadsheet to the Calc123 system.

A web calculator offered on a powerful, SEO driven website increases inbound leads for insurance companies. The interactivity it provides enhances the user experience, which results in further lead conversions.

To learn about how we can optimize your insurance site, contact us today!