Content Creation Plan For Wineries

Fight the Battle of Boring Blogdom Before it Begins:
What to do before all your best wine blogging ideas have been used up

Diving into blogging territory may be stressful for a company, but it's fun, too. It's a chance to reach out to existing and potential customers in a way you haven't before. You can take all your thoughts on your industry and launch them into the world.

For the first few months, anyway. What happens after that?

Keeping up the blogging enthusiasm is a fight all companies face. It's one you can head off at the pass with just a little planning.

4 Tips for a Captivating Content Creation Plan:

1. Battle strategy: start with personality

The battle of the blogs is a matter of personality. Think about the things you habitually read online: your favourites, deep down, have something unique about them. The beginning of the best long-term blogging strategy starts with pinpointing that unique angle.

Of course, this is much easier said than done. The wine industry is full of blogs with insightful reviews, industry news and discussion of winemaking techniques. You've got a lot of competition, so what can you do to stand out? The answer is probably linked to that for the rest of your marketing strategies – what about your wines makes you you?

2. Plot your campaign

Once you have your unique standpoint, you need to plot out future post ideas. Industry news and wine varietal information are some standard topics that everyone covers, but the good thing about starting with step 1 above is that you can touch on these and still be fresh. Your ideas need to answer the needs of your audience, so ask yourself:

*Who am I writing for?
*What are the questions they would ask me about wine or my industry?
*What information do I have that they wouldn't think to ask for?

Your answers should provide you with the seeds of a blogging schedule.

3. Fine-tune your weapons

Interesting blog titles are vital, so it's a good idea to start working on ideas as soon as possible. This resource from the Content Marketing Institute has a useful breakdown of what makes a good title (although it is written in near-impenetrable Marketingese, sorry).

4. Launch some heavy-research artillery

Ideas are great, but without the right information to back them up your blog won't be worth reading. Google has recently made it clear that only insightful, well-researched web content is enough to improve website rankings.

5. Make it an invasion force

Finally, your blog isn't going to get anywhere if you don't let people know about it. Tell everyone about your most recent post: and we mean everyone.

A word on outsourcing

A lot of companies outsource their blog content. It's understandable. Not everyone's a natural writer, and not every company owner has the time to write.

There is the obvious need for caution in terms of quality: good content is hard to find. Companies who try to outsource on the cheap have periodically seen their Google rankings go down. Just as important, however, is the need to keep with the plan. If you're going to outsource, make sure you pick a writer you can communicate with. If you can't talk to them about your ideas, your blog will read inconsistently and therefore unimpressively.