Small Business Internet Marketing Infographic

As a small business owner, you may be wondering how you can leverage the power of social media and online marketing to get ahead. According to a recent SEO.com post, only about 27 percent of small businesses have a current SEO plan, and when you combine that surprisingly low figure with fact that only about 40 percent of marketers are using mobile marketing tactics, it’s easy to see how sound search engine optimization practices could help you get a leg up on the competition.

As an incredibly diverse group of people, Small business owners know a lot about their chosen fields. Slightly less than half of all small businesses have more than one owner, and sixty percent of small business owners have worked in their industry for more than 20 years. That’s a lot of total combined experience and expertise. Naturally, these owners are always looking for new ways to connect to their customers and clients and grow their businesses.

As at 2015, more than 63 percent of small businesses have no website according to ITNews.

When it comes to the impact of social media:

• 40 percent of small businesses find it helpful for customer reviews;
• 30 percent find useful for correcting problems brought up by customers;
• 18 percent find that it gives them a chance to defend against negative publicity;
• 52% of small businesses are planning on increasing their budget this year;
• only 5 percent feel that social media has hurt their image more than helped.

If social media is used appropriately, it’s clear that it generally has a positive overall effect on small businesses.

If your one of the 52 percent of small business owners who is planning to increase your SEO budget, it’s important to make the most of your investment by implementing a sound business SEO strategy. You can do that with the assistance of an company with a growing list of successful internet business and marketing experience.