Infusionsoft
for lead management but that's only because we've become really good at it.
2. Assign Leads to the Right Person
Ensure leads are assigned to the right person in your sales team quickly and efficiently. The right pairing of potential customer to salesperson can swiftly convert a lead into a sale.
Assignment of lead management can be done algorithmically using round-robin, assignment by speciality area or even based on nearest sales rep.
3. Have Follow-ups that Combine Automation and the Right People
Employing a lead management tool can make sure that high standards are maintained and follow ups are being followed through by your sales team. The tool can identify if your company has a black hole that potential sales are falling into without your knowledge.
4. Assess Leads for the Best Conversion Potential
Assess which leads have the most potential to convert into a sale. Check any notes you may have on the history of each prospect and any general impressions you gained when you last had contact with them.
5. Maintain a History of Communication
Keep good records about the history of the lead you are pursuing. Maintaining good, communicative relationships with past customers can turn into a sale.
6. Secure and Protect Your Leads
Keep your information about your leads secure. This can be a real concern for customers - that their information is only being used by your business. Your database of leads also has significant value as an asset to your business, so you must protect it from abuse, fraud or corruption that may occur from within your business through employees, contractors or other rogue elements that may want to profit from the sale of details about your leads.
7. Guard Against Losing Leads
Guard against losing leads and make sure that you keep track of all of your leads. Make it a priority for your business.
System automation can get messy especially as your nurturing programs become more sophisticated. Know how leads flow through your campaigns and systems, so that they don’t get caught up in loops of communication or completely drop out of the system.
8. Nurture Leads
Nurture your leads. Your potential customer may not have been ready to buy your product or service on the first meeting and may need a series of interactions in order to turn interest into a tangible sale.
Following these eight tips will not only see improvement in your lead management but also have you building a community of loyal customers.
