Why Conversion Leadership and Marketers Love Marketing Portmanteaus

The marketing industry loves new jargon in the form of marketing portmanteau. The mashing up of two words, blending their meanings and devising new concepts, creates a specialized lexicon for your business.

The benefits of this are enhanced SEO opportunities and brandability.

Enhance SEO Opportunities with Marketing Portmanteaus

It’s time to "domisearch" with a marketing portmanteaus... see what I did there? Dominate search results by creating a concept that is unique to your business.

By creating a term that combines two industry ideas, you have a very unique keyword that means you will immediately be on the first page of search results.

When you create a unique portmanteau, your business will find itself on the first page of Google. By linking your unique portmanteaus with a phrase popular in your industry, your SEO capabilities are heightened even more for that popular phrase. Referencing synonyms and buzzwords with your marketing portmanteau allows the bots to understand what your business and site are about. By being found on the first page of Google, your business will attract more leads without paying a cent for advertising.

The further benefit of a marketing portmanteau being on the first page of Google results is brand stickiness and memorability.

Enhance Brand Value with Marketing Portmanteaus

With marketing portmanteaus, the value of your brand is increased. You create a portmanteau in order to communicate complicated concepts, making it easier for a layperson to understand by glossing over the complexity.

For example: Your customer understands that WiFi allows them to connect online without using up data, they don’t need to understand the history of that term in order to appreciate what it does.

Similar to acronyms (another love interest of marketers), portmanteaus make the process of communication a lot easier. Once you have your own unique one, you have the ability to make bold claims about your work because you own the concept.

Your branding and IP have increased asset value with a unique portmanteau as you are able to avoid comparisons with competitors and avoid any negative influence (because you own the term).

Your new term cannot be confused with anything else once you have successfully established the marketing portmanteau and the likelihood of prospects remembering your company is vastly increased. Brand stickiness will allow your company to be top of mind for your prospects and increase conversions.

Our Favourite Portmanteaus:

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